— Wize is a B2B platform delivering eco-friendly solutions to contribute to last-mile delivery market electrification
— The brand’s goal was to attract new partnerships and become an industry leader
— We wrote a press release about $ 16M investments and pitched the news to Forbes
— Appeared in Wamda, Inc.Arabia and Zawya, and 13 other outlets
— Thrilled? Fill in an apllication form or contact via email office@prhub.ae

Read on for more.

Wize, founded in 2022, is a B2B platform for delivery and retail business. Wize ecosystem includes several services: electric motorcycles, rental and subscription platform for business owners, battery-as-a-service and swapping stations and software components.

To draw attention to the startup and introduce it to potential clients, partners and product investors.

Created the press release

We started with an excellent news about pre-seed funding round co-led by MENA-focused angel investors. Our press release presented a diverse review of the startup’s solutions and its plans for the region. We addressed particular issues the business is facing, mentioned technological effectiveness and emphasized sustainability.

Forbes Middle East was the first media to publish the news. Then we got more than 10 reprints in such outlets as Wamda, Inc.Arabia and Zawya.

Pitched interviews, comments and features

After the first publication, we began pitching other media to share the story behind the startup. Received responses from Arabian Gulf Business Insight, which agreed to interview Wize co-founder. Wize also got featured in top business media of Saudi Arabia, Arab News. On top of that, Your Story and Arabian Business published articles about the startup.

In addition, we assisted Wize run its LinkedIn account by drafting posts and updating medial plan weekly.

During 3 months of cooperation with Wize, we had over 15 publications in local media: news, interviews, comments. The team got tons of incoming requests and congratulations from partners, potential employees and collegues. Today the team is collaborating with leading delivery services in the MENA region!

Fast Company ME also asked the brand to comment on UAE’s last-mile delivery. Several months later journalists still ask the company to share their view of sustainable delivery in the region.

Top posts:

— Arabian News
— Fast Company ME
— Forbes Middle East
— Arabian Business

— Cloudset is a luxury clothing re-commerce platform that had just entered Dubai market
— The goal was to attract new clients, investors and raise brand awareness
— We created a press release and pitched the news to UAE journalists
— Appeared in Arabian Business, Time Out Dubai and Zawya and 10 other outlets
— During Ramadan the company's resale grew by as much as 50%
— Sounds inspiring? Fill in an online form or contact us at office@prhub.ae

Continue reading for more.

Cloudset is a re-commerce platform that rents and resells luxury clothing and accessories. There you can rent a Gucci or Balenciaga and pay for the period you actively use it or simply buy it. Luxury brands enthusiasts and conscious consumption advocates are Cloudset's target audience.

To draw attention to the startup and introduce it to potential clients, partners and product investors.

Came up with a strategy

The PR market in Emirates is very competitive. It's not enough to just send the news, you need a link to current situation and trends. We know the market and know that ESG is on in Dubai — 2024 was declared the year of sustinability in the UAE. That's why we focused on the product's sustainability.

Our press release presented a diverse review of the startup. We addressed particular issues the business is facing, mentioned technological effectiveness and emphasized sustainability.

Pitched journalists

We wrote a press release and started offering it on exclusive terms to all media outlets one by one. Arabian Business, a respected business magazine in the UAE with a readership of 5 million, was the first to post a free publication about the launch of the service. Pitching took about a week in total. We contacted 50-70 journalists, 13 of them published the news.

After the first publication, we began mailing to the general medialist. Got responses from Zawya, Fintech Gate, Apparel Resources and other lifestyle and business publications.

During 2 months of cooperation with Cloudset, we had over 13 publications in local media: news, interviews, commentaries.

Time Out Dubai, the premier lifestyle media outlet, feautured Cloudset several times. For example, «Dubai in May: to-do list» и «Top-16 second hand and charity stores». Fast Company ME also approached the brand to comment on meta-universes and fashion.

Top posts:
— Arabian Business
— Edge Middle East
— Time Out Dubai
— Focus Hi Dubai

13 outlets published about the small startup. Even a project at the pre-investment stage can get coverage of millions and dozens of mentions in a couple of months, just like international businesses.

— Wind Rises Dubai is a sailing club committed to making sailing more affordable and sustainable
— The goal was to raise brand awareness
— We pitched a press release about @Wind Rises Dubai
— Got featured in Arabian Business, Trading View, NABD, Zawya, Mubasher, Enterprise News, Fortune Arabia, etc.
— Invited journalists and bloggers to join us for a yacht experience and received reviews and features in Time Out Dubai, What’sOn Dubai, Emirates Woman and One Arabia
— Sounds inspiring? Fill in an online form or contact us at office@prhub.ae

Continue reading for more.

Wind Rises Dubai is a sailing club dedicated to promoting cost-effective and environmentally-friendly sailing experiences. With a focus on sustainability, Wind Rises Dubai offers a range of sailing activities and programs designed to minimize environmental impact while increasing the thrill of being out on the water and enjoying the beauty of Dubai’s coastline.

To increase recognition of the brand and showcase its unique services.

Pitched a press release

The journey started with the announcement that Wind Rises secured $ 1M in pre-seed funding.

Pitching the press release to business media was essential to highlight the company’s intention to grow in the region. The news appeared in Arabian Business, Trading View, NABD, Zawya, Mubasher, Enterprise News, Fortune Arabia, etc.

Got journalists and influencers involved

The next step was to invite leading journalists to show them firsthand Wind Rises' Sailing Experience, with no expectations from our side.

We introduced the brand to influencers and invited them to ride a sailboat.

Fortunately for us, it turned out that we received plenty of excellent reviews and features in:

— What's On: Learning to sail on the Arabian Gulf for less than Dhs300 by @Tamara Wright and
21 fun and affordable date night ideas to check out in Dubai by @Shelby Gee.
— Emirates Woman: 8 fabulous things to do in the UAE this weekend by @SarahJoseph
— Time Out: 17 fantastic things to do in Dubai this weekend by @Sian Traynor
— One Arabia: Dubai’s Ultimate Luxury Weekend Escapes: Indulge In Opulence by @Aastha Kanwar

The company also appeared on social media:

— What’sOn Dubai with 445k followers on Instagram
— Hiba (Food and Travel blogger) with 33k followers
— Eve Bastien with 12k, among others!

How the Olympic Games in Paris, Euro 2024, and Taylor Swift’s The Eras Tour helped us get featured in The National, Khaleej Times, and Time Out Dubai

Hi, this is prhub.ae — we do PR for companies in Dubai and make it so that even unknown brands without publications are quoted by top media. We explain, using our client The Visa Services as an example, how to get 35 press mentions and a free expert column in Khaleej Times.

– The Visa Services is a Dubai-based company that helps with obtaining visas to various countries.

– The brand has never been featured in the media, and it wanted residents of the UAE to learn about it.

– We came up with a study, linked it to news events in Europe, and pitched a press release about Schengen visas to Arab publications.

– Articles about the startup appeared in MSN, Khaleej Times, Trading View, Arabian Business, Time Out Dubai and Travel and Tour World.

– Later, together with Khaleej Times editorial team, we published a free expert column about myths on US visas.

– If you want the same, leave a request on the website or write to office@prhub.ae

That’s a brief overview. Now for more details.

The Visa Services is a Dubai-based company helping residents of Arab countries get visas to Europe, America, Asia, Australia, and Russia. Their target audience includes locals and expats who travel, go on business trips, or study abroad.

The Visa Services have been operating in Dubai for seven years. For promotion, they used advertising on Telegram, and since 2023, they started maintaining a blog on their website with useful tips and materials about countries for which visas are issued. However, the brand had never been published in the media and was almost unknown in the Arab market, despite fierce competition in the visa services niche.

To make The Visa Services known, we needed to get into the media with interesting material. The Arab market is competitive: major global companies publish news here, and journalists will not take articles from little-known brands without a good hook.

We hacked the algorithm and found that research formats are popular in Dubai: top media eagerly pick them up and other editions quote them. For a visa issuing service, this is an excellent option because the company can easily gather useful market analytics.

At the first call, we asked the client what interesting statistics they could share with readers. It turned out the company was ready to tell where UAE residents get visas.

At that time, three major events were happening in Europe: the Olympic Games in Paris, Taylor Swift’s The Eras Tour, and Euro 2024. As a result, we got the idea to tie into this news — studying Schengen visa statistics for summer 2024.

After the call, we formed the article topic — “Schengen Visas in the UAE: What Travellers Need to Know.” It was decided to cover which European regions Dubai residents most often got visas for, which European countries were popular, and the citizenship of most travellers. It took one and a half weeks to gather statistics and prepare the release. June to September is the main travel period for Dubai residents: summer is tough to stay in the UAE, so the travel wave begins.

Since visas are applied for in advance, we asked for statistics on applications for the second quarter, from April to the end of June. The client exported data from their CRM system, and we prepared the release based on this data.

This case exemplifies a strategic approach to PR for a niche service brand aiming to build presence and authority in a competitive media landscape using data-driven stories linked to trending regional and global events.

For the article, we added a tie-in to the current agenda — in our case, to events happening in Europe.

To emphasise the company’s expertise, we added comments from Anastasia Yanchenko, the Commercial Director of The Visa Services.

And at the end of the article, on behalf of the company, we included tips on how to obtain a Schengen visa.

For the pitching, we chose The National — a top Arab publication founded in 2008 and considered a standard of quality journalism in the MENA region. We secured an exclusive placement with them.

We immediately arranged with The National’s editorial team for the publication and released the press release when the editor returned from vacation.

After the feature in The National, we contacted 200 journalists across various media outlets, of whom 35 responded. Within a few days, the study was republished by MSN, Khaleej Times, Trading View, Arabian Business, Time Out Dubai, and Travel and Tour World.

We conducted a study with statistics on Schengen visa issuance, and it went viral: some media outlets cited the information and republished the news without our pitching.

When we distributed the press release to the media, the editor of Khaleej Times became interested in the visa topic and asked to keep in touch. A week later, during a call, the client proposed to share information about myths regarding US visas, and we contacted the editor. About a week later, we published an expert column in Khaleej Times titled “US Visa for UAE Residents: Expert Busts 5 Common Myths About Applications”, which reached 11.7 million people.

– 35 media publications, including in The National, MSN, Khaleej Times, Trading View, Arabian Business, Time Out Dubai, and Travel and Tour World.

– A total reach of 870 million across all publications.

– A free column in Khaleej Times with a reach of 11.7 million.

If you want to be published in top international media, contact prhub.ae We will come up with an engaging news angle, pitch journalists, and track media placements.